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Spokane company helps the bearded boys of Boston | Business

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Spokane company helps the bearded boys of Boston
Spokane company helps the bearded boys of Boston

The Boston Red Sox won the World Series in Fenway Park for the first time since 1918, but for most of the season  the buzz hasn’t been about their game. It’s been about the team’s beards. The team has been growing their facial hair out since Spring training, and a Spokane company helped them remember to Keep Calm and Beard On.


The beard craze took over Boston this season as the the team made their way to the World Series. The beards were initially grown for fun to build camaraderie on the field and in the locker room. They quickly became a battle cry as fans banded behind their bearded players often sporting beards themselves.


Eric Bandholz is the founder of Beardbrand, a company the specializes in beard care products for the urban beardsman. After being contacted by Mike Napoli’s agent, he sent the team samples of his beard oil and lifestyle shirts. Ultimately, the team purchased 40 of Beardbrand’s Keep Calm and Beard On t-shirts.


“I’m a big fan,” said Eric Bandholz of Beardbrand. “They’re reppin’ the bearded lifestyle well.”


Bandholz said he might  be biased, but he thinks that Wednesday night’s win is all thanks to the power of the beard. He’s glad he was able to have a hand in helping the Red Sox bond over their beards and hopes to establish a partnership with them in the future.


“I watched the game and am proud of my Boston brothers,” said Bandholz.


At just eight months old it’s a big feat for Beardbrand to be outfitting one of the most well known sports franchises in the world. Bandholz said that October has been Beardbrand’s best month of sales to date. If you’d like to join to Boston Red Sox with a Keep Calm and Beard On t-shirt visit www.beardbrand.com

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