GU Class Competes in National Marketing Campaign | Business
Marketing students at Gonzaga University have been putting their education to the test participating in a national competition to create an advertising campaign for Honda. The efforts of Swerve Promotions culminated today in Honda Fest, an outdoor event for GU students starring the 2013 Honda Civic Sedan.
Swerve Productions was formed as part of Marketing 490. The class is made up of 16 Gonzaga seniors who had to apply with a resume to be accepted into the class and competition. The Honda Marketing Internship program and competition is part of a partnership with Edventure Partners, a company that helps universities around the country create hands on marketing courses for students. Locally, Edventure works with Gonzaga, Eastern Washington University and Washington State University. With this program, Edventure acts as a liaison between the 20 competing schools and Honda. All aspects of the project had to be approved by Edventure.
Jorja Jacobson was nominated as Project Coordinator and says she feel fortunate to be involved in the class and competition. Jacobson says working on the project has given her real world experience she wouldn't have otherwise had. It is the first time she says that she has been able to take a project past strategy and development and actually implement it.
Swerve Productions started working in January to launch their “Specivically for GU” ad campaign. Their focus was to reach the Generation Y audience and to highlight the appeal of Honda to a younger audience. They created a series of print ads and utilized social media creating Facebook, Twitter and Instagram pages. Today they hosted Honda Fest where they had three stations with 2013 Honda Civic Sedans that students could explore. Swerve reached out to local business like David's Pizza to boost the student appeal. Students were given a punch card when they entered and once they visited all three stations they could enjoy free pizza for lunch.
“This is the most hands on class I've ever had,” says Megan Mitchell, who acted as the Public Relations Coordinator for the project. Mitchell says having a goal, an actual client and a very real deadline added a whole new element to the course. Because of it she says she feels more prepared to enter the work force following her May graduation.
The top three teams will be selected by Honda. From those three teams, five members will fly to Honda headquarters to present their campaign and the results. The first place winner will receive and $5000 prize. Gonzaga's marketing class won second place for the 2012 competition.
To see more of Swerve Productions “Specivically for GU” ad campaign visit https://www.facebook.com/pages/Specivically-For-GU/360750814038223