GU Students Place Second in National Marketing Competition | Business
Marketing students at Gonzaga University received top honors in a national marketing challenge presented by Honda. The GU Marketing 490 class, known as Swerve Productions, was one of 20 schools participating and took second place after presenting to Honda executives in California.
The challenge was to create an national campaign marketing the new Honda Civic to the younger generation. Swerve's campaign was called “Specvically for GU” and featured print and video ads explaining how the Civic suited the needs of different GU students.
Swerve Productions was one of five finalists selected to present to Honda Executives. Professor Peggy Sue Loroz said that their campaign “really impressed Honda”. The group took home a $5,000 prize for Gonzaga's School of Business Administration.
“For us, it's a terrific chance to engage in real-work experiential learning, but it also gives the students the chance to measure their work against students from other schools and against a professional standard,” said Professor Loroz.
Jorja Jacobson and Megan Mitchell, who acted as Project Manager and Public Relations Coordinator for the project, said that the competition gave them experience they wouldn't have otherwise had. Both agreed that having this hands-on, real-life application, better prepared for life in the post-grad world.
This is the second year in a row that GU's Marketing 490 class has placed second in the national competition.